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Smart Cultural Tourism as a Driver of Sustainable Development of European Regions
// Smart CulTour //

January 2020 - June 2023

Project Summary

SmartCulTour aims to support regional development in European regions, with special attention to rural peripheries and the urban fringe, through sustainable cultural tourism. The project redefines cultural tourism through a contemporary lens and provides a comprehensive measurement framework for supply, demand and impacts. In order to support knowledge-led destination management, a decision-support system (DSS) will be developed for widescale monitoring purposes across European regions. The DSS will synthesize both traditional and non-traditional data sources, the latter particularly related to big data analytics, thereby assisting smart regional development. Besides a contribution to conceptual development and cultural tourism measurement, the main objective of SmartCulTour relates to the facilitation of community-led rural development through field experimentation in 6 living labs. Prior to these living labs, a comprehensive desk research will identify significant sustainable cultural tourism policies, their impacts and critical success factors. These best cases will inspire a series of possible local interventions. Within the living labs, novel creative approaches to stakeholder engagement are tested, notably arts-based methods, serious games, and service design which will help to provide local context and support. A toolkit will be designed to help destinations implement local actions towards sustainable cultural tourism development. SmartCulTour will therefore contribute to theory development, empirical validation of best practices within a living labs setting, and procedural development, particularly by providing European regions with a set of strategies to optimally engage with stakeholders and co-create sustainable cultural tourism experiences.

Coordinator

KU Leuven - Belgium

Source of funding : European Union’s Horizon 2020 Programme under grant agreement No. 870708
Programme and Contact references : H2020 – Katholieke Universiteit Leuven (KU Leuven)
Total budget : 2 980 000,00 €
Partners :
  • STICHTING BREDA UNIVERSITY OF APPLIED SCIENCES (BUAS) NETHERLANDS - Netherlands
  • LAPIN YLIOPISTO (LAY) - Finland
  • UNIVERSITY OF SPLIT, FACULTY OF ECONOMICS, BUSINESS AND TOURISM (FEBR Split) - Croatia
  • UNIVERSITA CA' FOSCARI VENEZIA (UNIVE) - Italy
  • MODUL UNIVERSITY VIENNA GMBH (MU) - Austria
  • UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION –(UNESCO) - France
  • Mediterranean Agronomic Institute of Zaragoza / International Centre for Advanced Mediterranean Agronomic Studies (IAMZ-CIHEAM) - Spain
  • TOERISME VLAANDEREN (TVL) - Belgium
  • QUANTITAS SRL (QUANTITAS SRL) - Italy