Considering the expansion of the agro-food sector, the strong competition between firms in the industry and the increasing globalization of trade, marketing has become the main tool for agro-food businesses seeking to stand out and be successful. With 30 years of experience, this Master provides a global and integrated vision of the components of agro-food marketing, placing particular emphasis on the international dimension of agribusiness marketing strategies. The comprehensive teaching system combines lectures, practicals, tutored group work, visits to firms and round table discussions with experts from firms in the sector.
The MSc in Agro-Food Marketing is a 2 year programme (120 ECTS), organized by IAMZ-CIHEAM and is recognized as equivalent to the official Master’s Degree of the Spanish university system.
The first part of the programme (60 ECTS) consists of lectures, case studies, group work, practical sessions with statistics software, tutored individual and group work, round tables and visits to firms in the agro-food sector. Students form working groups and do market research to seek solutions for a marketing issue proposed by collaborating firms. The Master’s flexible structure enables students to take independent modules. Lectures are delivered in English, French or Spanish with simultaneous interpretation. Furthermore, for students without a basic knowledge of Spanish, IAMZ organizes an intensive pre-sessional Spanish language course delivered by the University of Zaragoza to help them make the most of the IAMZ experience. The course takes place from July to September and includes a month in the Pyrenean city of Jaca.
In the second part of the programme (60 ECTS) students go on to conduct their Practicum and Final Master Project at national or international universities, research centres or firms. Students receive training in a research team environment and benefit from excellent resources and valuable advice. The experience acquired during this period goes beyond gathering knowledge and practical skills. It provides a full introduction to the reality of the professional world.
The multicultural environment with students and lecturers from over 30 countries provides the opportunity to create a network of contacts and collaborators, a key asset for their career.