EN FR ES

Advanced Course

HOW TO REACH INTERNATIONAL FOOD MARKETS:
EXPERIENCES FROM THE UNITED STATES AND EUROPE

Zaragoza (Spain), 8-12 May 2017
 

 

World markets offer a great number of opportunities, not only for large multinationals but also for a myriad of small and medium-sized firms. There are many approaches that need to be screened and analysed to be successful, for instance firms selling in international markets have to find stable agreements between partners. Planning strategic activities is also part of the success. The aim of the course is to enable participants to learn different approaches to reach international food markets and to take advantage of firms' experiences from the US and EU. A wide range of case studies will be presented to show real experiences in the US and EU.
At the end of the course participants will:
  • Be able to identify food trade trends and market opportunities in the US, Europe and other markets.
  • Understand the different options for entry into foreign markets.
  • Identify opportunities to enter new markets with existing or new products.
  • Analyse timing and factors affecting the success and failure of international operations.
  • Gain further insight into strategies currently followed by companies in international business.
The course is organized by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM), through the Mediterranean Agronomic Institute of Zaragoza (IAMZ), with the collaboration of the Technology Platform Food for Life-Spain and the Asociación de Industrias de Alimentación de Aragón (AIAA). The course will take place at the Mediterranean Agronomic Institute of Zaragoza and will be given by well qualified lecturers from the US and EU as well as executives from different firms belonging to various sectors.
The course will be held over a period of one week, from 8 to 12 May 2017, in morning and afternoon sessions.
The course is designed for a maximum of 25 professionals with a university degree. It is aimed at professionals from public institutions or private entities already engaged in agro-food export programmes or willing to explore international markets for their products. The course is also targeted to food marketing specialists and researchers that wish to widen their expertise in these subjects. Given the diverse nationalities of the lecturers, knowledge of English, French or Spanish will be valued in the selection of candidates, since they will be the working languages of the course. IAMZ will provide simultaneous interpretation of the lectures in these three languages.
Application forms may be obtained from:
Instituto Agronómico Mediterráneo de Zaragoza
Avenida de Montañana 1005,
50059 Zaragoza (Spain)
Tel.: +34 976 716000 - Fax: +34 976 716001
e-mail: iamz@iamz.ciheam.org Web: www.iamz.ciheam.org

Candidates should send the completed application form to the above address, accompanied by a detailed curriculum vitae, stating degree, diplomas, experience, professional activities, language knowledge and reasons for applying to the course. Copies of certificates should be enclosed with the application. The deadline for the submission of applications is 10 February 2017. Applications from those candidates who cannot present their complete records when applying, or those requiring authorization to attend the course, may be accepted provisionally. Registration fees for the course amount to 500 euro. This sum covers tuition fees only
The course is designed for a maximum of 25 professionals with a university degree. It is aimed at professionals from public institutions or private entities already engaged in agro-food export programmes or willing to explore international markets for their products. The course is also targeted to food marketing specialists and researchers that wish to widen their expertise in these subjects. Given the diverse nationalities of the lecturers, knowledge of English, French or Spanish will be valued in the selection of candidates, since they will be the working languages of the course. IAMZ will provide simultaneous interpretation of the lectures in these three languages.

Contact

Mediterranean Agronomic Institute of Zaragoza
Av. Montañana 1005,
50059 Zaragoza, Spain
Tel.: +34 976716000
Fax: +34 976716001
E-mail: iamz@iamz.ciheam.org

Application form